Silencing Self-Doubt to Help Women Athletes: Frankie Elder-Reedy's Entrepreneurial Insights

Frankie Elder-Reedy is an entrepreneur, certified consulting hypnotherapist, author and the founder of WRAX, a patent pending sports bra. With almost two decades of experience as a liquor store and laundromat owner, Frankie successfully transferred her small business skills to her latest and most fulfilling venture, helping women discover what they are truly capable of.  Her goal is to disrupt the sports bra industry by offering a unique solution to prevent breast discomfort during physical activities. Get ready to be inspired by Frankie's remarkable career pivot and entrepreneurial pursuits, as she defies expectations and embraces limitless possibilities!

In this episode we discuss:

• Gaining insights and inspiration to successfully navigate career pivots and entrepreneurial pursuits.
• Overcoming self-doubt and maintaining a positive mindset to fuel your career pivot or entrepreneurial journey.
• Finding the right team and building a supportive community to accelerate your success.
• Recognizing your strengths and learning how to effectively outsource tasks for maximum productivity and growth.
• Drawing inspiration from positive testimonials and stories of successful career pivots and entrepreneurial ventures.
• Making a difference by leveraging your skills and passion to create a meaningful impact in your chosen field.

The key moments in this episode are:

00:00:00 - Overcoming "What If" Thinking

00:01:42 - Transition from Liquor Store Owner to Inventor

00:04:49 - The Birth of WRAX

00:06:56 - The Journey of Creating WRAX

00:09:11 - Lessons Learned and Future Goals

00:12:45 - Overcoming Self-Doubt and Negative Thoughts

00:13:09 - Daily Practices for Positive Mindset

00:15:01 - Finding Meaning in Your Work